Author Archive
Carmencita, Caballero and Caffè | Vintage Italian Advertising

Carmencita, Caballero and Caffè | Vintage Italian Advertising

  Advertising is the body and soul of business, they say; through TV commercials and paper ads publicity will turn almost anything into a hot commodity. Speaking today, we can safely say that behind a must-have item there is certainly a must-see commercial. Sometimes the perfect slogan or the catchy jingle can be so ingenious...
Graziella | Vintage Italian Bicycle Part 2

Graziella | Vintage Italian Bicycle Part 2

Graziella came in happy colors like cream and light blue.  The company even provided the buyer with a little tube of paint to retouch the fra because it would often scratch easily.  It had a chrome bell with a swirling “G” cast on it. I remember that sound actually, shrill yet cheerful.  It was a bell...
The Graziella | Vintage Italian Bicycle Part 1

The Graziella | Vintage Italian Bicycle Part 1

Many Italian movie fans will certainly remember Bicycle Thieves [Ladri di biciclette], the 1948 neorealist drama by Vittorio De Sica about a poor young father in postwar Rome who finally finds work putting up movie posters, only to have his italian bicycle, necessary for the job, stolen on his first day of work.   During and...
Pastiglia Valda | Vintage Italian Candy

Pastiglia Valda | Vintage Italian Candy

When I first came to the US I couldn’t help but notice, among the trillions of things that were different,  that even the pharmacies have a distinct way of doing business.  American pharmacies seem to be huge convenience stores which are, well, really convenient.  In a pharmacy you can buy bread, magazines and even cleaner...
The Telephone Booth and Token | Vintage Italian Communication

The Telephone Booth and Token | Vintage Italian Communication

Before cellular phones were around, way before that, phone booths were the place you would head to when you wanted to have a private conversation or when you weren’t at home and needed to make a phone call.  While the first public phone booth in Italy was installed in Milan’s Piazza San Babila in 1952,...