Who is hiding behind that Borsalino?

The origins of a legend

 

Borsalino stands for hat. Not just any hat, the most fashionable and best quality hat.

Ever since 1857, when two brothers named Giuseppe and Lazzaro first created this iconic Italian hat in Via Schiavina in Alessandria, the Borsalino has fascinated stylish men and women.

 

Borsalino's factory in Alessandria

Borsalino's factory in Alessandria

The hat as a symbol

A hat can be many things: an accessory, a fashion statement, a container, a means of begging, a dish, a mask, a provocation, a way to stay warm, and a status symbol.

With its elegant shape, quality materials and refined versatility, the Borsalino has been successful not only in international markets, but also on the big screen.

 

Borsalino advertising from 1960

Borsalino's advertising in 1960

Borsalino on the screen

In 1970 Borsalino came to the Box Office with the movie “Borsalino” starring Alain Delon and Jean Paul Belmondo. It was so successful that, three years later, a sequel called “Borsalino & Co.” was filmed.

 

A scene from the movie "Borsalino" starring Alain Delon and Jean Paul Belmondo

A scene from the movie "Borsalino" starring Alain Delon and Jean Paul Belmondo

Borsalino and co.

Poster of the film "Borsalino&co."

 

Stars and celebrities such as Humphrey Bogart, Gary Cooper, Antony Quinn and Alain Delon, as well as Robert De Niro, Al Pacino, Robert Redford, Warren Beatty, Federico Fellini, Paul Newman, Alberto Sordi, Vittorio Gassman and even Johnny Depp, Leonardo Di Caprio, Denzel Washington, Justin Timberlake, Kate Moss, Nicole Kidman, Naomi Campbell, and John Malkovich have all chosen to be immortalized wearing Borsalino hats.

The hat makes the man

A hat says a lot about its wearer.

In the book “Cinema wears a hat. Borsalino and other Stories” by Gianni Canova (2011), Roberto Gallo, the president of the Borsalino Foundation, says “I think the hat is full of contents, primarily the ability to change the human being, not only outside. A hat changes a person, it makes one a character or nonentity, exalts or depresses, pulls down or gives strength, protects or abandons, reveals or hides. Because it  is not a mask or an armor, it changes a person and makes one look different in the front of the mirror and in front of others, it arouses emotions and makes you think. Just like the movies.”

 

Borsalino's vintage ads

Borsalino's vintage ads

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