In the beginning hair pomade was an oily grease used mainly by soldiers, but then it turned into more of a conditioning pomade and started to be seen as a symbol of elegance and sensuality. Rudolph Valentino covered his head with Linetti and the pomade took him from Castellaneta di Puglia, where he was born, to the hills of Hollywood. When you hear “Brillantina Linetti” you think of a harsh smell, black and white photos, the classic Italian show Carosello before dinner and your dad’s medicine cabinet where there were always green boxes of Linetti.
On Carosello, the show that I think of when Linetti is mentioned, the famous detective Inspector Rock, played by Cesare Polacco, used to repeat to his assistant: “I’ve made only one mistake: I never used brillantina Linetti.”
How could we ignore the advice of the infallible Inspector Rock?