Over the years the bamboo handle has become an icon of the Gucci brand, as recognizable as the interlinked “G” logo and the green and red grosgrain ribbon that adorns many of the designer’s products. The bamboo-handle bag was even reinvented by Frida Giannini, current art director of Gucci in the New Bamboo Bag. It has been worn by stars like Ingrid Bergman and Vanessa Redgrave and it is a timeless symbol of elegance.
While it has often been imitated and copied, these imposter versions have not made the bag any less elegant, but instead have heightened the bag’s fame as an absolute classic in the wardrobe of Italian women.
This bag is not just a bag, it is also a symbol of a certain way to carry a bag: the stance which was absolutely natural for a generation of our grandmothers, partially refused by the generation of our mothers and now completely back in style among the girls who walk the streets of the most fashionable luxury districts in the world – propping the bag at waist level delicately balanced on your wrist while your hand relaxes in an elegantly aloof nonchalance.