You’re not Italian if you don’t like great food (of course!), read “La Gazzetta dello Sport” and don’t pay the right attention to clothing. Considering this, the project of Happiness is aimed at creating something that can really be part of Italian everyday life. The famous journal is incorporated in every t-shirt by using the traditional black, white and pink colors. Their ability to design each model in a fancy and provocative way which captures the viewer’s attention and stands out is also part of this collection. Simplicity and “politically uncorrected” are the characteristics of all the quotes, accessories, skulls and crossbones used in this capsule.
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