J. Crew Made in Italy
With its preppy, well tailored staples, J. Crew is probably one of the most iconic American brands, but in their search for quality they have turned to Italy.
In their new video, Holy Jackets, J. Crew takes us to a family-run factory in Pratrivero, Italy, where tradition and passion go into every inch of fabric. Vitale Barberis Canonico produces the fabric for J. Crew’s signature Ludlow suit, but their story goes back much further, to the company’s origins in 1663. With a focus on excellence that often seems to be lacking in today’s mass-produced clothing market, Francesco Barberis Canonico carries on his family’s traditions while building a new focus on environmentally responsible production techniques.
To see inside the Vitale Barberis Canonico mill and hear from Francesco himself what Made in Italy quality means to the company, check out the video below.