If you are searching for something cool and unique, most of the time you’ll find it… living the Italian Lifestyle. If you want to drive something that fits that description, and show everyone how fashion-able you are, you have just one choice: the new Cinquecento by Gucci.
The first Fiat 500 made its debut in the 50′s, and since that moment it has always been the desire of everyone who has a certain kind of taste. It started to be an icon, more than a car, and it became a status symbol, and for this reason, one the greatest italian success story.
This year, for the 150th anniversary of the Italian Republic, and luckly pairing with the celebration of the 90th anniversary of the Gucci mansion, 2 of the most respectable italian brands have decided to work together, combining class, style, elegance and italian history. Here is the result.
Gucci creative director, Frida Giannini, says that the car has been inspired by watching black and white movies, and for this reason will be available just this colors. The BLACK version will be full of chrome platings, contrasting with the white inside, while the PEARL WHITE version will present satinized elements and interior black and ivory.
“When the Fiat 500 first hit the road in the fifties it created a style revolution.” says creative director Frida Gianinni “Gucci’s history has always been about traveling in style so when this collaboration came up, it struck me as the perfect opportunity to create a new modern travel statement.”
The Car has been studied in all details, his silhouette has the famous green-red-green Gucci trademark, the double G, ton sur ton, on all the body and the brand in italic style lead on the hatch and on the doorpost.
The wheels are characterized by a retro design and by 195/45 R16 tires. For the coolest version 1.4 – 100CV the brakes are green. The inside features a bicolor leather seats made by Master Frau with Gucci’s print and the famous double G, green-red-green everywhere.
This car which made everybody in Italy dream about it, will show the highest level of Made in Italy savoir faire. Price? Euro 17,000 for the European Market, soon will be sold in the Usa, Japan and Brazil.
Complementing that statement is an exclusive 500 by Gucci collection of travel accessories, leather goods, track suits, driving accessories and sunglasses, all of which will be available in select Gucci stores and on Gucci.com starting this April.
Check them out @ http://500bygucci.com
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