Fiat 500: where it all started.
Recently you may have seen the new Fiat 500 ads in magazines, on the TV….well, pretty much everywhere. In the States, you’ve probably seen JLo more often than your relatives. OK, so the new 500 is a piece of art, a damn good car. That’s for sure.
That is what’s going on now, but I want to turn back to the beginning, to the original Fiat 500. Why? Because this is vintage Italian originality. The Fiat 500 was first produced in 1957 when the economy was booming. The idea was to give the new Italian middle-class a car that could be used everyday from the short daily commute to the longer family vacation.
The Fiat 500 became the symbol of a stylish and cosmopolitan Italian lifestyle. A modern design, appealing colors, easiness in driving: the car was exactly what people needed. The truly affordable price also helped it become a massively popular car.
And – as if everything I’ve said so far isn’t enough – the Fiat 500 was the first product advertised on Italian state television!