A rising Italian fashion designer remakes Lolita in Italy
My friend Giulia Zoppas is a Milanese stylist who started the Je m’en fous fashion experience in 2007 by mixing sexiness and elegance to create unique looks that are always Made in Italy.
Je m’en fous: I couldn’t care less …
What Giulia can’t care less about is “logo-mania, the status-quo and commercial demagogy.” The Je m’en fous girls is an eternal Lolita in love with freedom who seeks a unique style that won’t force her to compromise on high quality. While the designer couldn’t care less about convention, without a doubt she cares greatly about “the concept of a ‘Lolita’ like femininity.”
Giulia’s dream was to create a new concept of fashion inspired by the Je m’en fous logo. She has been extremely successful in achieving the perfect Italian mix of sexy and elegant style with Made in Italy craftsmanship. Her collection is a well-balanced mix of classy cashmere pieces and stylish silk dresses with statement accessories and fun outerwear.