Having been raised in Rome, where images and art are all around you, where beauty and messages in visual forms are primary, this experience has informed my deep-seeded desire to be a photographer.

The series started out as a conceptual project outside of  Massimo Gammacurta’s  commercial work for such top-end clients as retail giant Bloomingdales, top ad agency Wieden+Kennedy as well as magazines including Wired, Flaunt, XXL and Forbes.

 

Diesel logo lollipop by Massimo Gammacurta

Diesel Lolli-LOGO by Massimo Gammacurta

Lollipop designed by Gammacurta

Gucci Lollipop

After his lollipop logo images hit the internet they became so popular with bloggers that a book and a solo exhibition in Paris were born.  The series continues to feed blog posts (this one being an example) and is a predecessor to  Gammacurta’s candy number photos for Wired magazine’s 2011 New Year edition.  Both his non-commercial images, viewable in his online portfolio, are stunning and provocative.

Gammacurta artwork

A product spread by Massimo Gammacurta

Gammacurta's arm

One of Gammacurta's most quoted product shots

Disney Lollipop

Disney Lollipop Logo | Lolli-POP by Massimo Gammacurta

Ferrari Lollipop

Ferrari Lollipop | Lolli-POP by Massimo Gammacurta

[Via Feature Shoot Magazine]

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