Having been raised in Rome, where images and art are all around you, where beauty and messages in visual forms are primary, this experience has informed my deep-seeded desire to be a photographer.
The series started out as a conceptual project outside of Massimo Gammacurta’s commercial work for such top-end clients as retail giant Bloomingdales, top ad agency Wieden+Kennedy as well as magazines including Wired, Flaunt, XXL and Forbes.
After his lollipop logo images hit the internet they became so popular with bloggers that a book and a solo exhibition in Paris were born. The series continues to feed blog posts (this one being an example) and is a predecessor to Gammacurta’s candy number photos for Wired magazine’s 2011 New Year edition. Both his non-commercial images, viewable in his online portfolio, are stunning and provocative.

A product spread by Massimo Gammacurta

One of Gammacurta's most quoted product shots

Disney Lollipop Logo | Lolli-POP by Massimo Gammacurta

Ferrari Lollipop | Lolli-POP by Massimo Gammacurta
[Via Feature Shoot Magazine]