The Santa Monica Museum of Art was proud be a part of the unveiling of the world’s first-ever 3D art video by Marco Brambilla EVOLUTION (Megaplex), at The Standard Miami for Miami Basel. A list of invited dignitaries attended the event hosted by Jefferson Hack and Andre Balazs at the Standard Miami’s dockside. Guests included Michael Stipe, Todd Eberle, Sean MacPherson, Jeffrey Deitch, Jay Joplin and more. All donned 3D aviators from Armani Exchange to gaze at Brambilla’s epic masterwork.

The groundbreaking 3D video installation features hundreds of sampled clips from iconic movies in a rich tapestry that reveals an apocalyptic vision of humanity, all set to the dramatic and foreboding music of Tchaikovsky’s Romeo and Juliet. With references as varied as Charles Bronson, Clint Eastwood, and John Wayne, Pasolini’s Salò, 2001: A Space Odyssey, and an array of sex kittens throughout the ages, this monumental scrolling video work combines these many Hollywood moments into a dense, three-dimensional rolling tableau. Evolution is about strife, pop, destruction, and the march of kitsch history—and it is both as bombastic and entertaining as the Hollywood fare it mocks.

The Miami screening of Evolution was a sneak preview for the complete 3D installation that will premier at the Santa Monica Museum of Art as part of Marco Brambilla: The Dark Lining, which will be on view at SMMoA from May 21 through August 20, 2011. The exhibition is Brambilla’s first museum solo show and comprises a survey of his video and time-based work from 1999 to the present.

marco brambilla santa monica show

The poster of the exibition. Go Marco!

Marco Brambilla studied film at Ryerson University, Toronto, Canada, and then worked in commercials and feature films, directing the successful 1993 science fiction film Demolition Man. In 1998, he shifted his focus to video and photography projects as an artist and filmmaker. His work has been exhibited internationally at such institutions as the Kunsthalle Bern, screened at the Sundance and Cannes film festivals, and can be found in the permanent collections of the Guggenheim Museum, the San Francisco Museum of Modern Art, the New Museum of Contemporary Art, and the ARCO Foundation in Madrid, amongst others. Brambilla has been awarded both the Tiffany Comfort Foundation and Colbert Foundation awards for his video installations. Born in Milan, Italy, Marco currently lives and works in New York and Los Angeles.

marco brambilla set music video kanye west

Marco Brambilla & Kanye West on set, shooting the music video Power. According to Kanye it's "not a video ... it's a painting."

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Marco Brambilla: The Dark Lining
May 21-August 20, 2011

Opening Reception: Saturday, May 21 – 6pm – 9pm

Bergamot Station
2525 Michigan Ave.
Santa Monica, CA.

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