Eating Mulino Bianco cookies and biscuits in the morning is a well known Italian tradition. What most people don’t know is how the story of these biscuits is tied to the history of Italian pasta. In 1877, in Vittorio Emanuele Street, Pietro Barilla Senior (1845-1912) opened a small shop with an adjoining bakery inside the house of local baker Isidoro Cobianchi. His long apprenticeship in the bakery of his grandfather, Vincenzo Lanati, had given him a strong foundation in the art of transforming flour into bread and pasta. Eventually this small shop would become a world famous Italian pasta brand, Pasta Barilla.
In the 1970s when Barilla was looking to broaden its offerings beyond pasta, cookies and biscuits seemed to be a natural choice. In a return to its bakery beginnings, Barilla’s Mulino Bianco cookies hit the market in 1975. Set in an idyllic story tale world of golden wheat fields, the white mill [mulino bianco] quickly captured the imagination of Italians.
The first cookies produced by Mulino Bianco focused on Italian tradition with classic shapes and images that recalled the Italian countryside. Since then, each cookie has had its own distinct character and personality, from the dreamy stars of the Pan di Stelle [Starry Bread] to the black an white embrace of the Abbraci [Hugs].
Mulino Bianco’s success is also in its ads. Every commercial represents the classic Italian family and recalls tradition in our kitchens. From baking cookies with our grandmothers to homemade pasta they remind us of our childhood and take us back to the magical world of the kitchen. Mulino Bianco makes you feel like the cookies you’re eating have just been baked and your grandmother is sitting nearby.
Every morning since I can remember, I have had milk and cookies for breakfast. The cookies are always the same, always the classic Italian “Pan di stelle,” “Macine” or “Rigoli.” Eating Mulino Bianco cookies in the morning is an Italian tradition.