The Neo watch turns telling the time into a game. Look down at your wrist and what you see is a monochrome wristband. Touch the band and an LED display turns on a lighted image of the time and date. Wait a little bit longer and the light disappears transforming the Neo back into a wristband.
The Neo is just one of the watches made by Too Late, a brand that started when its founder, Ale Fogazzi, discovered a silicon watch in the MoMA store, fell in love with the design, and obtained international licensing rights. Since then silicon watches like the Neo have become a great example of how Italian style can bring a little bit of color to the simple tasks in our everyday lives.
The ultra-light digital NEO comes in 10 different colors with a red, blue or green display.
$39.90 | Want it? Grab it!