Neo silicon watch by Too Late

Neo Watch | Too Late

 

The Neo watch turns telling the time into a game. Look down at your wrist and what you see is a monochrome wristband. Touch the band and an LED display turns on a lighted image of the time and date. Wait a little bit longer  and the light disappears transforming the Neo back into a wristband.

The Neo is just one of the watches made by Too Late, a brand that started when its founder, Ale Fogazzi, discovered a silicon watch in the MoMA store, fell in love with the design, and obtained international licensing rights. Since then silicon watches like the Neo have become a great example of how Italian style can bring a little bit of color to the simple tasks in our everyday lives.

The ultra-light digital NEO comes in 10 different colors with a red, blue or green display.

$39.90 | Want it? Grab it!

Neo silicon watch by Too Late

Neo Watch | Too Late

Neo silicon watch by Too Late

Neo Watch | Too Late

Neo silicon watch by Too Late

Neo Watch | Too Late

 

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