the amazing Ferrero Rocher

Nutella. Kinder. Ferrero Rocher.  Words every chocolate aficionado knows well.

CEO of the company synonymous with sweet indulgence, 48 year-old Pietro Ferrero died in South Africa yesterday while riding his bicycle, one of his favorite activities.

The exact circumstances of his death are still unclear although the accident is said to have occurred when Pietro suddenly fell ill on his daily bike ride.