Since 1964 the Pirelli calendar produced by the Italian tire manufacturer Pirelli has had people talking both for its notoriously exclusive distribution that includes only their best clients and some VIPs and its gorgeous sexy photography. The calendar was produced until 1974 when it was suspended for 10 years before returning in 1984. Just like its predecessors, the 2013 Pirelli Calendar shot by Steve McCurry in Rio de Janeiro, Brasil, is causing a stir. This time it’s not because of how little the women are wearing, but because of how much they have on.
Unlike the calendars you might expect to find in a mechanic’s shop, over the years the Pirelli calendars have been distinguished by photography that is artistic and conceptual. Behind the calendar have been some very famous and respected personalities, from the models, including Naomi Campbell, Christy Turlington, Kate Moss, Iman, Jennifer Lopez and Monica Bellucci, to the photographers, including Richard Avedon, Bruce Weber, Mario Testino, Peter Beard and Terry Richardson. Yet, nudity has long been a part of the calendar’s celebration of different visions and ideals of female beauty, until now.
This year the photographer is Steve McCurry, a photojournalist who has received some of the top photography prizes in the world and is a frequent contributor to National Geographic Magazine. The protagonists are all beautiful women who have shown a deep commitment to charitable causes or humanitarian initiatives and include Liya Kedebe, Karlie Kloss, Isabeli Fontana, Adriana Lima and Petra Nemcova.
While you probably are not on the very short and exclusive list of those who will receive the calendar, the official behind-the-scenes video gives a close look at the images that will be included and offers Steve McCurry’s insight into his vision and the decision to keep the models clothed.