The Trendiest Trade Show
Pitti Uomo is one of the most exciting events in the world of men’s fashion. Everyone, from up-and-coming style spotters to ahead of the trend fashion bloggers and established designers, waits for this event that will change their ideas on style and their entire wardrobe. This year was the 81st anniversary of the trade fair held in Florence and, as always, it delivered exciting runway shows and brilliant exhibits.
While the trade show might be the main event, the real show is on the street. Buyers from all over the world and other people involved in the fashion industry walk around Pitti Uomo as though the place were one giant runway. Dressed with refinement and care they create a mix of styles that is practically impossible to find anywhere else in the world.
Whether they are already a big name or a young emerging designer fresh out of schools such as Marangoni and Saint Martins, the designers who show at Pitti are the top talent in the menswear industry.
Perhaps the biggest revelation of Pitti 81 was acclaimed designer Andrea Pompilio, the winner of Who’s on next 2011. Pompilio presented a preview of his autumn-winter 2013 collection at Spazio Alcatraz in Florence’s Stazione Leopolda, as special guest. Inspired by American sportswear distinguished by the quality features of Italian tailoring, he has showed an eclectic collection where classic forms coexist with rich colors and patterns.
Without a doubt another big name at the event was the guest designer Valentino who appointed Maria Grazia Chiuri and Pierpaolo Piccoli to create his 2012-13 F/W Men’s Collection. It was the line’s 50th anniversary with Pitti and they presented a collection strongly tied to a tradition of highly refined details for a timeless elegance that keeps up with the modern man and his lifestyle.
Another collection that we loved was the British brand Hardy Amies, which was on an international stage for the first time after two successful seasons at London’s Fashion Week. The creative director Claire Malcolm presented us with a sophisticated man wearing sheepskin coats, fur collars and British details.