POPI | Max Battaglia

Leave it to an Italian (from Novara – the rain capital of Piedmont) to take on the task of re-designing the umbrella.

Max Battaglia’s latest project is POPI, an easy to use portable umbrella.  Instead of taking your dripping umbrella and stuffing it into one of those annoying little nylon sacks or wrapping it closed with velcro – both of which will get you and everything around you wet – just snap POPI into its handle and put it away.  The advantages are a large comfortable handle and an umbrella you can keep in your bag or purse without  soaking the contents.

TBD | Want it?  Grab it.

POPI | Max Battaglia

POPI | Max Battaglia

 

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