Real Fantasies Spring / Summer 2013 | Prada

Real Fantasies Spring / Summer 2013 | Prada

 

When it comes to presenting its new collections, Prada is consistently able to go beyond a flat lookbook without going overboard. The clean lines and minimal aesthetic that make Prada a fashion powerhouse have fresh life in the collage-inspired SS2013 Real Fantasies video presentation by AMO.

 

Real Fantasies Spring / Summer 2013 | Prada

Real Fantasies Spring / Summer 2013 | Prada

 

In a surreal urban world, models explore the geometric shapes of  buildings and shadows while showing off the men’s and women’s Spring / Summer 2013 collections. The video scrapbook combines hand-drawn and painted shapes for a fantasy meeting of calm and beautiful people that perfectly represents Prada’s aesthetic.

 

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