Milan’s Design Fair
As cocktail hours disappear and designers pack up their bags, another year’s design week comes to an end in Milan. Now that the Salone del Mobile 2013 is over, our Ganzo friend Antonella brings us her photos and thoughts on the highlights of the past week’s events. If there’s anything that linked the shows of some of Milan’s premiere design exhibition spaces it was the theme of combination and contrast. Whether focused on style, culture or materials these venues engaged visitors with a look at the way different elements meet and sometimes mix in contemporary design.
HYBRID BY INTERNI @ Università degli studi di Milano
This exhibition is on the theme of métissage in architecture and design. Here, the concept of the hybrid is interpreted as an encounter of cultures and technologies capable of generating solutions for the unknowns and problems of the contemporary world.
As the French sociologist Michel Wieviorka has observed, “at times the encounter between different cultures triggers processes of mutual influence and changes that create original cultural forms. This métissage, this cultural exchange, authorizes the production of difference in the outlook of encounter and relations between single individuals, who live in the ambivalence of belonging to multiple identities.” So métissage, transposed to the field of architecture and design, appears to be a credible alternative to the concept of the Melting Pot (the acritical aggregation of cultures and traditions) and to the linguistic and cultural uniformity produced by globalization.
With the event Hybrid Architecture & Design, Interni activates a stimulating dialogue between designers and companies, taking the form of site-specific works seen as new forms of intercultural communication, in a perspective that goes beyond ethnocentrism, while bringing out the contributions and expressions that arrive from the cultures of different countries. Internationally acclaimed architects and designers whose work stands out for research and innovation express their visions in an evocative, spectacular way, through experimental microarchitectural pavilions or macro-objects, with the support of leading companies in the field of materials, technology and environmental sustainability.
Spazio Pontaccio presented its point of view of the home experience during the Salone del Mobile 2013. The selection of the Milanese design showroom focused on the unusual combination between styles, shapes and materials with the aim of offering visitors a surprising aesthetic experience.
the Dada Flagship Store is revitalized with the projects Tivalì, Sailing, Tour, Hi-Line-6, and Trim Bridge by Armani / Dada. The kitchen becomes architecture, communicating with tables, chairs and systems by Molteni & C and Citterio. The key is two sets of contrasts: between primary raw materials, such as cement, and hi-tech materials such as Corian and steel and between colors such as white and black oak wood. Transparent walls interact with green walls: in the kitchen nature is not decoration but structure. In the Armani / Dada display architecture becomes product, with large areas of black oak framing product, new materials and details.