Italian label Stone Island has been using the acronym PARSEQ (proof, augment, resist, skin and equip) to summarize the concept of its Shadow Project sub-brand since it began ten seasons ago. For Spring Summer 2013 edition, the Stone Island Shadow Project continues to seamlessly combine those five functional design goals with a sleek minimal look that makes it clear the high-tech wear is perfect for facing the elements of an urban environment.

 

Stone Island Shadow Project S/S 2013 Photo Lookbook

The Stone Island Shadow Project S/S 2013 Photo Lookbook

 

 

To showcase the collection Stone Island has released a video lookbook. The eerily beautiful kaleidoscopic slow-motion visuals and ominous soundtrack will leave you convinced that your best chance of surviving your city’s net rain storm is with a Stone Island Shadow Project jacket. Check out the video below.

 


 

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