Made in Italy t-shirts, tank tops, and sweatshirts
Most of us probably don’t see any connection between Italian grannies and graphic T-shirts, but young Italian brand WAW like our grannies made them might just change that.
Tired of the standard middle-of-the-road T-shirt fare that focuses on image and social connections over quality and creativity, WAW is inspired by the care and craftsmanship that grandmothers put into making clothes. Combining traditional embroidery with contemporary imagery, WAW creates t-shirts, tank tops and sweatshirts with a fresh look that’s full of irony. Pink flamingoes seem more serious and uzi guns look almost quaint when they’re made in colorful wool embroidery thread.
Made in Italy from 100% cotton, there are currently 7 different WAW pieces and, just like something your grandma would make, there are only limited quantities available. Another thing WAW has in common with the way your grandma makes clothes is that the brand doesn’t follow the established fashion seasons, but instead comes out with new items when inspiration strikes. Luckily, since WAW is a young brand, it is present on Twitter and you can follow it to find out the latest news.