One of the first images that come to mind when adventuring into the Italian style world is la Dolce Vita. How do you feel this whole concept has been transformed through the years and how do you live your Italian background, blended into your cosmopolitan and globetrotter kind of life?
“I was born in Alghero, Sardinia – she tells me – but I started traveling the world when I was very young; my parents are both artists and the vibrant cosmopolitan culture started flowing into my veins very soon. I love Italy and I love Italian style, but nowadays you don’t get the Dolce Vita mood anymore; that era was glamorous and fascinating, but today I feel like globalization has won it over, today I prefer to talk about European style, which is always ahead of its time.”
Do you have a role model or someone you consider as the symbol of Italian style around the world?
“I do love Prada, I think Miuccia perfectly embodies what the Italian taste is, in every creation she design. She is the synonym of innovation to me. From accessories to clothes, her lines are elegant and clean and she pays attention to details without superfluous exaggerations.”
How would you define Italian style in just one word?
“Good question, I think I just said it without even thinking about it. I would definitely say tastefulness. In Italy we really care about quality, and not just in the fashion business. We won’t settle for an average wine, we look for good food and we want to be stylish, always, even to go grocery shopping or to the bank.”
You moved to LA with your husband seven years ago, how do you recreate a touch of Italy at home and in your everyday life?
“You know, Los Angeles is home for me. I have always loved this city and I always knew I would move here one day. I don’t need Italian things to remind me where I come from, but as a collector and literature lover, I have an infinite collection of Italian books on art, photography and fashion. It’s all related to culture. For coffee… I honestly go to Starbucks, I don’t even have an espresso machine at home.”
When you get the chance to go back to Italy, where’s the first place you need to go to?
“Well, I’m from Sardinia…I need my sea, but when I go to Milan for business, it’s all about art galleries and boutiques. Every journey I take back to my roots has a theme, and the destination changes according to it, from time to time.”
Your collections are like paintings on fabric, and the last one you presented at LA Fashion Week, Kabaret 1939, was all about the Thirties and the freedom of the dark and erotic post-war atmosphere; what can we expect from the next one?
“Kabaret was very dear to me, because I have always loved the Thirties, and before WWII Germany was the destination for creative people around the world. Art in all its forms was allowed to blossom back then. I used silk charmeuse, chiffon and taffeta combined with military style; I can’t reveal too much about the next one because there might be a chance for me to also be part of New York fashion week and I want it to be a complete surprise, but I can tell you that I’m not done with experimentation and historical journeys.”
A couple of my drawings from the new collection.
With actress Monet Mazur, she loves my creations…
Collection 2011 Spring presentation…
More @ www.valerjpobega.com
1 comment
Paolo says:
May 17, 2011
Love her style and design ..thank you Valerj.