Sweetly surreal Italian fashion
Also known as Vivì, Vivetta Ponti is the brilliant young designer behind the fresh new fashion brand Vivetta worn by celebrities such as Alexa Chung and Peaches Geldof. Living and working between Milan and her hometown of Assisi in the hills of Umbria, Vivetta launched her eponymous Made in Italy line after winning the Parisian Fresh Lounge prize.
Vivetta‘s contemporary silhouettes featuring beautiful design and amazing detail have a vintage touch that hangs somewhere between the 50s and 60s. The inspiration behind this unique look stems from a love of the surrealist universe, but the most disturbing elements seem to be filtered through the comforting sweetness of a vintage dollhouse. In the shapes and details of Vivetta’s clothes we can recognize allusions to the past: bows, cartoonish appliques, ruffles and lace inserts. The resulting look manages to be sophisticated and feminine, while still reminding us of our childhood dreams. It’s that unique balancing act, evident in voluminous skirts and sweet mod dresses of Vivetta’s Fall-Winter 2013/14 collection, that make it a fashion brand we want to try on.